Did you know that today most car sales at dealerships start over the Internet? And that happens thanks to marketing techniques!
Marketers already know that performing these techniques is essential to gaining new leads for dealerships, but an automotive marketing strategy has many challenges.
One of these challenges, and perhaps the biggest, is that marketers need to create strategies to earn the trust of potential customers. After all, the purpose of techniques is to attract leads so that the sales team can serve them.
However, we are talking about a very competitive and delicate sector, since the consumer will make a big financial decision. Therefore, it is very important that a good marketing strategy is planned and executed in order to obtain good results.
Do you want to know what are the marketing techniques for the sale of vehicles? Read on and discover what they are and how they can benefit your business!
Best Finance And Insurance Training Center For Dealership
Almost 85% of new vehicles purchased in the United States are financed. Which makes the finance and insurance manager is one of the most important people in the dealership operations. So make sure that you have the best F&I manager in your dealership.
Finance Manager Training is one of the best F&I training center in New York. FMT is licensed by their state as an official school. FMT helped thousands of students to complete their F&I course and they provide F&I certificate after course completion. FMT also help their students to get job in dealership.
Here is what you will learn:
- How to use Dealership Software
- How to read credit report
- How to analyze key signals for lender selection
- How to sell F&I products in 2023
- F&I pay plans and income
- And hundreds more
Have a Strong Finance & Insurance Department
85% of new cars bought in the United States are financed. This is why the finance and insurance manager has to play a vital role in dealership operations. So make sure that you have the best F&I manager in your dealership.
Finance Manager Training is one of the best F&I training center in New York. FMT is licensed by their state as an official school. FMT helped thousands of students to complete their F&I course and they provide F&I certificate after course completion. FMT also help their students to get job in dealership.
Here is what you will learn:
- Using Dealership Software
- Read credit report
- Analyzing key signals for lender selection
- Selling F&I products in 2023
- F&I pay plans and income
- And hundreds more
4 main marketing techniques aimed at the automotive sector.
As scary as it may seem, automotive marketing works and manages to deliver great results as long as it’s applied with the right techniques. And thinking about it, we separate the 4 main marketing techniques focused on the sale of vehicles. Check it!
1 – Encourage customer reviews and testimonials
Customers conduct daily surveys looking for products, services and companies. And when we talk about consumer behavior when buying vehicles, it’s common for them to conduct surveys for months, considering what should be the best option for them.
And what can make a total difference for them to make a buying decision are the ratings and comments. Would you buy any type of product or service that has bad reviews on Google? Probably not!
A brand or seller that has good reviews easily wins over customers, as they are demonstrating the quality of their product and service. Consumers are increasingly concerned with the opinions of other customers and look for comments on Google, social networks, Yelp, the website itself, etc.
For this reason, it is important that you encourage your customers to share their experience. Of course, it is very important to follow the comments and evaluations to always attend to them and also to see what is working or what needs to be improved.
Another great option is to ask your customers for video testimonials. This is a way to attract the attention of new customers, especially on social media and on your website.
2 – Invest in SEO to appear on Google
The more at the top your site appears, the more visitors you will have. And to achieve this, you will need to invest in SEO (Search Engine Optimization), which are techniques applied according to algorithm updates from search sites, like Google for example.
An SEO strategy must be very well designed and executed so that the results are really effective. Techniques range from using business-related keywords, to image naming, quality and well-structured content, link exchange, etc.
It is worth remembering that website optimization is essential for any type of website and business. Therefore, when we talk about the automotive sector, we also include companies that sell auto parts and accessories, such as car radios, reversing cameras, among others.
3 – Remarketing investment
Remarketing is a very important component to automotive marketing. Remember that your potential customers are conducting research and will also be looking at your competitors for options.
For this reason, remarketing will act as a reminder to the customer, that they will not forget your product and thus make sure that they do not leave the sales funnel.
With a well-designed remarketing strategy, you can lower your abandonment rate and close many more deals. But for this to happen, the ad must be attractive and remind you of the benefits of your product. Also, you can receive calls to bring the potential customer back to your site.
4 – Investment in sponsored links
Sponsored links are ads that you pay to appear on Google or on social media. They appear as a recommendation to users and must be very well configured to reach the right audience and therefore not “lose” clicks with people who have no interest in your product.
The strategy works like an auction where you pay for clicks. You can define funds for different campaigns and control which ones work best for your business.
Do marketing techniques for the automotive industry really work for you?
