Why You Should Add Video to Your Digital Marketing Strategy


Video is, without question, an important part of any digital marketing strategy. It is a powerful tool that can be used to communicate your message in a clear and concise way. Not only that, but videos also have the ability to engage and entertain your audience, which can result in increased conversions and ROI. 

In this article, we will discuss the benefits of using video in your marketing efforts and how a digital marketing agency Sydney can help you reach your goals.

1. Videos are more engaging than other forms of content.

When it comes to digital marketing, engagement is key. The more engaged your audience is with your content, the more likely they are to take action (such as making a purchase or signing up for your email list). And what better way to engage your audience than with video? 

Think about it: It’s more likely for website visitors to watch a video than read a lengthy article or blog post. In fact, studies have shown that people are more likely to buy a product after watching a product video. So if you want to increase conversions and ROI, adding video to your marketing strategy is a must.

2. Videos help you build trust and credibility.

When you add video to your marketing mix, you are instantly seen as more credible and trustworthy. This is because videos give you the opportunity to show your audience who you are and what you stand for. 

You can use video to tell your brand story, showcase your products or services and even answer common customer questions. By building trust and credibility with your audience, you’ll be more likely to convert leads into customers.

3. Videos are highly shareable.

In today’s social media-driven world, people are more likely to share a video than any other type of content. This means that your videos have the potential to reach a larger audience and generate more leads for your business. And the best part? You don’t even need to have a large following to make this happen. All you need is one well-made and engaging video, and you could see your brand being shared across the web.

4. Videos help you rank higher in search results.

If you want your website to rank higher in search engine results, then you need to start using video. This is because Google (and other major search engines) now consider video when determining where websites should appear in search results. So if you want to improve your SEO and get more traffic to your site, adding videos is a great way to do it.

5. Videos increase the time people spend on your website.

When people land on your website, you want them to stick around for a while. The longer they stay, the more likely they are to take action (such as subscribing to your email list or making a purchase). 

One of the best ways to keep people on your site is by adding video. Studies have shown that websites with video tend to keep visitors engaged for two minutes longer than those without video. This may not seem like much, but it can make a big difference in terms of conversions and ROI.


If you’re not already using video in your digital marketing efforts, now is the time to start. These five reasons show just how beneficial video can be for your business. So if you want to increase engagement, build trust, improve your SEO and generate more leads, adding video to your digital marketing strategy is an absolute must.